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This week, I’ve written an article for Craft Industry Alliance on Tips to Prepare, Value and Sell your Craft Business. It’s a members-only article. If you aren’t already a member, the articles and forums on the site are well worth the annual fee. Sign up! Below is an expansion of an excerpt from the article. The […]

Discussion of the Customer Acquisition Cost has come up several times within my earshot recently. It’s one of the latest buzzwords going around… and (semi)-justifiably so. If you don’t know your acquisition cost (and average customer lifetime value) , it can be difficult to make decisions about your marketing campaigns. But here’s the thing that […]

Are you a giver? Or a taker? Do you freely share information? Or keep your ‘secrets’ close to your chest? What if I told you that being a giver was also the best path to success in business? Would you be surprised? We’re always told, ‘nice guys finish last’, but what if that isn’t true? Abundance vs. […]

This post contains a affiliate links. If you make a purchase, I will receive a percentage as a referral commission. This is not a sponsored post and the opinions expressed are fully are my own.  A short while ago, I came up with a great idea for one of my clients, and emailed off my […]

You’ve probably heard about facebook’s announcement to change up their algorithm. Again. Articles rapidly started appearing saying that small businesses are doomed. (This article even refers to the change as ‘News Feed Armageddon’.) As a small business owner with a presence on facebook, should you be freaking out? No. At least, you shouldn’t be freaking […]

This post contains a affiliate links. If you make a purchase, I will receive a percentage as a referral commission. This is not a sponsored post and the opinions expressed are fully are my own.  Recurring income is one of the hot business themes right now. And it’s no surprise why. The ‘free content is […]

Resolutions are out. I’m sure you’ve heard, ‘resolutions don’t work’. Maybe you’re one of the many who have given up setting goals for the new year. The reason resolutions don’t work is that they’re often vague (lacking a plan with details) and often ‘too big’. Lose 50 pounds this year? Is that practical? How are […]

Let me guess. You started working for yourself in part, because you wanted a flexible schedule. You wanted to be able to take a Friday afternoon off to have leisurely lunch with a friend. You wanted to attend your child’s sports games without frantically checking your phone the whole time. And so you set out […]

I’ll start with a confession. I lost one of my client’s social media accounts. Big oops. Typical Steps for Verifying a Login Social media companies know your account password (obviously) and where you usually log in from. If you enter the wrong password or login from a foreign country, the company has some verification procedures […]

I was delighted to be a part of Abby Glassenberg’s 2017 year-end Community Podcast episode, and to get the chance to chime in with my ‘things I’m loving right now’ in addition to the call-ins from her listeners! We talked about so many great tools (so have a listen or browse the show notes!), but […]