Social Media

I have a number of prospective clients email me, asking whether I’d be a good consulting fit for their small business. Some of them say something like, “I’m just not sure where to get started with social media.” And I tell them, “you don’t need a consultant. You need an intro course.” And a good […]

You’ve probably heard about facebook’s announcement to change up their algorithm. Again. Articles rapidly started appearing saying that small businesses are doomed. (This article even refers to the change as ‘News Feed Armageddon’.) As a small business owner with a presence on facebook, should you be freaking out? No. At least, you shouldn’t be freaking […]

I’ll start with a confession. I lost one of my client’s social media accounts. Big oops. Typical Steps for Verifying a Login Social media companies know your account password (obviously) and where you usually log in from. If you enter the wrong password or login from a foreign country, the company has some verification procedures […]

I was delighted to be a part of Abby Glassenberg’s 2017 year-end Community Podcast episode, and to get the chance to chime in with my ‘things I’m loving right now’ in addition to the call-ins from her listeners! We talked about so many great tools (so have a listen or browse the show notes!), but […]

Most business owners begin by doing all of their marketing themselves. Which makes sense. Money is tight and snapping an instagram photo is kinda fun. You write the facebook posts. You search the instagram hashtags. You dabble in Google Ads. And for a while, that system works. But, as the business grows, it becomes increasingly […]

You run your own business. And you use Pinterest. Awesome. You even pin your own items. Great. But there’s one mistake I see so many brands making. Want to hear it? Time and time again, I see brands/companies with boards with names like “Persephone Candle’s New Products” or “Springbolt Press Cards”. All. The. Time. These […]