Professionally written copy is the key to energizing your digital presence.
Emails that engage with customers, product descriptions that captivate and a social media strategy that connects are all keystones in a successful online presence.
Maybe you’re gifted with writing amazing copy. But if you’re not, you need to take your business to the next level by bringing on someone who’s awesome. That’s me.
Email Marketing Copywriting
No matter how much social media has changed the way we market to customers, sending an email to your list is still the best way to get your message out.
Are your emails much-anticipated tidbits of digital joy? Are you regularly connecting with your customers in a way that makes them smile? Are you taking the opportunity to educate them on your company’s values, offerings and unique personality? If your emails aren’t endearing and tempting your audience to engage, you’re squandering your hard-earned list. Don’t do that!
Automated Email Sequences
I know. You try to send out regular (monthly/quarterly) emails to your list. But running your business gets in the way. And before you know it, it’s been (gasp!) 6 months and your list hasn’t heard from you. Not ideal.
While true-blue customers can handle a period of silence, greeting a brand-new customer with… nothing… puts an end to developing a relationship. Dead on arrival.
The solution is developing an automated email sequence: a set of emails that are scheduled to go out at regular intervals after a contact subscribes to your list. This way, even during your busiest times, a new customer is receiving engaging, relationship-building emails for the first few months. That’s the start of a beautiful relationship!
Ongoing Email Copywriting
Do you already have an automated email sequence set up and want to continue to develop your relationship with your customer through engaging and on-brand emails?
Are you feeling bogged down by your customer service messaging? Would well-written email templates with stock replies make your life easier and keep your messaging clear?
By having key marketing materials professionally written, you’re developing a portfolio of text that can be reused on your website, in press releases and in emails. And ensure that each message is infused with your brand’s message and unique characteristics.
Social Media Consulting
Posting pictures is only about… oh, a quarter of the work of social media. Engagement and interaction with potential consumers (and customer service!) is crucial for making your business a success online. And it’s a lot of work. And it can be a serious time-suck.
Instead of absent-mindedly clicking around on Instagram, learn practical strategies make social media profitable! Individual and group coaching available.
Pocket Marketing Director
An exclusive retainer-based marketing program for small businesses who might not need a full-time marketing director, but want access to reliable and consistent marketing consulting with a focus on growing the business, increasing community engagement and streamlining marketing efforts.
Monthly access includes:
- A professional marketer (that’s Stacey!) who directs your marketing efforts and moves your business forward
- A customized marketing plan suited to your business’s unique goals
- Regular consultations and email contact for troubleshooting
- Access to Stacey’s Briefcase: connections and recommendations to service providers