Services

You wouldn’t show up to a party in a ripped shirt and mismatching shoes, would you? So why represent your business with a decade-old website and three versions of logos splashed across your marketing materials?

Ensure you’re appealing to your target demographic with a cohesive and fresh presence. Come on, be your best self online!

Pocket Marketing Director

pocket marketing director

An exclusive retainer-based marketing program for small businesses who might not need a full-time marketing director, but want access to reliable and consistent marketing consulting with a focus on growing the business, increasing community engagement and streamlining marketing efforts.

Monthly access includes:

  • A professional marketer (that’s Stacey!) who directs your marketing efforts and moves your business forward
  • A customized marketing plan suited to your business’s unique goals
  • Regular consultations and email contact for troubleshooting
  • Access to Stacey’s Briefcase: connections and recommendations to service providers

Branding

Incremental improvements are a must for any business, but over time, these small tweaks can combine for a chaotic brand presence. As your business grows, it’s important to take an overall view of your branding to ensure it’s consistent and on target.

Ensure you’re appealing to your target demographic with a cohesive and fresh presence. Come on, be your best self online!

Brand Analysis + Clean Up

brand analysis

If you’ve been in business for more than 5 years, it’s time to clean house! A brand analysis includes a full review of your website, social media channels and marketing materials. The clean up suggestions include a revised style sheet (or one in the first place!), posting frequency on social media and marketing channels (+ time-saving techniques).

WordPress Site Refresh

wordpress website design

How old is your website? Is there still a sidebar? Or a link to your favorite blog recommendations? Okay, then. Time for a refresh. If you’re already running wordpress, a ‘new site’ is usually as easy as installing a new theme and the insertion of new graphics and photos. Consultation on target demographic + CTA (call-to-action) + style sheet included.

Email Marketing

No matter how much social media has changed the way we market to customers, sending an email to your list is still the best way to get your message out.

Are your emails  much-anticipated tidbits of digital joy? Are you regularly connecting with your customers in a way that makes them smile? Are you taking the opportunity to educate them on your company’s values, offerings and unique personality? If your emails aren’t endearing and tempting your audience to engage, you’re squandering your hard-earned list. Don’t do that!

Automated Email Sequences

email marketing for creative businesses

I know. You try to send out regular (monthly/quarterly) emails to your list. But running your business gets in the way. And before you know it, it’s been (gasp!) 6 months and your list hasn’t heard from you. Not ideal.

While true-blue customers can handle a period of silence, greeting a brand-new customer with… nothing… puts an end to developing a relationship. Dead on arrival.

The solution is developing an automated email sequence: a set of emails that are scheduled to go out at regular intervals after a contact subscribes to your list. This way, even during your busiest times, a new customer is receiving engaging, relationship-building emails for the first few months. That’s the start of a beautiful relationship!

Email + Marketing Copywriting

Email marketing for Creative Businesses

Do you already have an automated email sequence set up and want to continue to develop your relationship with your customer through engaging and on-brand emails?

Are you feeling bogged down by your customer service messaging? Would well-written email templates with stock replies make your life easier and keep your messaging clear?

By having key marketing materials professionally written, you’re developing a portfolio of text that can be reused on your website, in press releases and in emails. And ensure that each message is infused with your brand’s message and unique characteristics.

Social Media Consulting

Social media for live events

Posting pictures is only about… oh, a quarter of the work of social media. Engagement and interaction with potential consumers (and customer service!) is crucial for making your business a success online. And it’s a lot of work. And it can be a serious time-suck.

Instead of absent-mindedly clicking around on Instagram, learn practical strategies make social media profitable! Individual and group coaching available.